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East to West
MarKET RESEARCH


EXPAND YOUR MARKET SHARE Today:

 

Our Story


London’s advertising industry in the 1990’s seems like an unlikely place to get inspired about market research, but Anna Vagramova did just that.

Having recently immigrated from Ukraine, Anna was tasked with heading the USSR-outreach division of a major UK magazine publisher. It was here that the seeds of inspiration were sown. In this role, she witnessed the lack of connection between the two worlds first hand: The East, with its vast untapped markets, and the West, with developed business practices and high standards.

Anna moved on with her career and her life. It would be years later, after moving to Canada, that she would get involved in market research, first as a consultant. The same disconnect – markets untapped by established firms with little cultural connection to the East – was apparent in this industry. In 1999, she founded East to West – once again dedicating herself to the pursuit making the world a smaller, more accessible place.  

Since then, East To West – located in beautiful Vancouver, and with on-the-ground project management across the globe – has become a world leader in exotic market research, expertly accessing markets too specific for anyone else.

Our Business

CERTAINTY IN UNCERTAIN MARKETS

New Worlds

Our core focus is western-style expertise in challenging and obscure international markets. Essentially, you get access to market intelligence across cultures and continents, at or above the standards you’d expect in North America. You wouldn’t think moderating a project in rural Azerbaijan could be as easy as in New York, yet here we are.


We access market intelligence available only to those with experience in specific, emerging, and exclusive markets.

East to West provides market access, pharmaceutical and consumer research, and the following services:

  • Canada Market Research in all Provinces and Territories
  • Eastern Europe Market Research in 16 Countries
  • Eastern Europe and Central Europe Data Analysis
  • Data Analysis, Translations

We provide vast array of fieldwork services and simple project management solutions that drive your company forward to results.

East To West has also been conducted research in:

  • New Product Market Access and Assessment
  • New Product Concept and Message Testing
  • Market Understanding and Landscape
  • Product Positioning and Tracking
  • Sales Force Effectiveness

About Us

East to West Marketing Research Inc. has been providing a comprehensive range of international and local market research from Vancouver, Canada since 1999

  • We organize qualitative and quantitative projects in all major cities in Canada
  • We also operate in Central and Eastern Europe, and have operated in Russia since 2001
  • We conduct field work for international market research agencies in the USA and Europe
  • We have been a member of EphMRA, PBIRG, and ESOMAR since 2002
  • 80% of our business is dedicated to healthcare market research.

EXPAND YOUR MARKET SHARE

Looking to break into a new market? Or to expand your existing market share?

East to West provides customized and superior quality market research and consulting services to help you identify new opportunities and effective uses of existing resources. We guarantee you the best moderators and facilities for your particular venture so that you get the direction you need to succeed in today’s global marketplace.


OUR SERVICES IN CANADA

From the East coast to the West Coast, our vast network of experienced interviewers gives you the benefit of reliable qualitative and quantitative research services, recruitment, moderating, and project management.

WE OFFER

  • High quality fieldwork and data collection services in all provinces of Canada
  • In-house data processing
  • Translations from and to French for Quebec-based projects
  • Analyses and reports

OUR SERVICES IN CENTRAL AND EASTERN EUROPE

  • Market Access, Understanding & Landscape
  • Target Group Segmentation
  • Sales Structure Analysis
  • New Product Market Assessment
  • New Product Concept and Message Testing
  • Message/Catch Phrase / Visual Perception and Evaluation
  • Product Positioning and Tracking
  • Message Recall
  • Sales Force Effectiveness
  • Sales and Marketing Activities Effectiveness Management
  • Research Company Reputation

WE OFFER

  • Qualitative and quantitative data collection
  • In-house document translations
  • Analytical reports
  • Access to a unique database of selectively recruited physician

COUNTRIES WE DO RESEARCH IN

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Professionals and Partners

 

Memberships since 2002:

EphMRA,
BHBIA
PBIRG
ESOMAR
PMRG

When you work with East to West Marketing Research you can feel confident you have selected a comprehensive and sophisticated team who gets the job done properly. We are your partner who is trusted by the governing bodies of the marketing research industry.

The East to West Marketing Research Team is compiled of marketing research professionals with almost a century of combined experience in the medical and pharmaceutical fields.

 

Connect With us


East to West

When you choose East to West Marketing Research you get direct access to market analysis, data analysis and quality fieldwork results quickly.

We own the markets we operate in and our clients receive the direct benefits.

We have the relationships to achieve impeccable fieldwork research results for your company.

Our expertise is healthcare/pharmaceutical and consumer market research.

Connect with us to discuss. Tell us what you need. Try us for your market research needs in Canada and Eastern Europe.


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